LOCAL PARTNER CONSULTING SERVICE
Mitarai in Kure city
GET READY FOR THE FUTURE INBOUND
Half
of travelers now want to travel more sustainably because the COVID-19 has opened their eyes to humans’ impact on the environment
71%
of global travelers think travel companies should offer more sustainable travel choices
3/4
of global travelers are seeking authentic cultural experiences
* Source: Booking.com
FUTURE OF TRAVEL
TRENDS OF SUSTAINABLE TOURISM
IN THE WORLD AND JAPAN
I INTEND TO STAY AT GREEN ACCOMMODATION WHEN LOOKING AT THE YEAR AHEAD
researched by booking.com
Percentage of global travelers who intend to stay at least once in an eco-friendly or green accommodation when looking at the year ahead.
* Source: Booking.com, Tricolage, Inc.
2007
The Partnership for Global Sustainable Tourism Criteria was formed ...
2010
The GSTC Global Sustainable Tourism Council (GSTC) was officially established ...
2015
The Sustainable Development Goals (SDGs) were adopted ...
2016
Japanese Prime Minister Abe established the SDGs Promotion HQ in Japan ...
2018
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Prime Minister Abe launched the “SDGs Models of Local Governments” project ...
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Kamaishi City in Iwate Prefecture became the first city in Japan to be selected as one of the 100 most sustainable tourist destinations ...
2020
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Japan Tourism Agency, Tricolage, Inc., and several other companies from Japan became official members of the GSTC ...
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The Japan Sustainable Tourism Guidelines (JSTS-D) was issued ...
2030
The SDGs are intended to be achieved by the year 2030
For Ryokan, Hotels, DMO, Local governments, Craftsmen, and
All other businesses that welcome foreign visitors
Are you ready for it?
How do I meet the new demands of future travelers?
How can I make my brand and products more sustainable?
Not only do I want to create more innovative client experiences but also need to learn operational know-how…
I want to attract more foreign customers to my brand and products…
CONSULTING
See the Future of Travel more clearly, and let us help you to Future Proof your business today
rediscover your appeal
We are your fans.
Like you, we want more people to become your fans.
So please tell us more about yourself, your passion, and your business.
From our objective standpoint, we want to share with you what the foreign travelers of the future find most attractive in their eyes, help you rediscover your products’ unique and authentic charm, and highlight these most effectively and genuinely to your future clients.
rebuild and innovate
We respect traditions, but we also value innovation and technological advancement.
Our company name, Tricolage, is inspired by the French word Bricolage, which means “to make something new out of something existing.”
In the New Normal, travelers of the future are looking for a new kind of travel experience. We want to help you rebuild your appeal and improve the customer journey, by innovating new, meaningful, authentic and sustainable activities, products and services.
promote to the customers of the future
Do you know the word "tourism learning"? This is about getting travelers to learn about their destinations before and after their trip ("A new concept of TOURISM INDUSTRY" Keisuke Murayama, 2020).
You might think “learning” is too much. However, tourism learning can convey a much deeper appeal and provide a more meaningful customer experience. Learning can make travelers become your true fans.
We want to increase your fans through providing tourism learning and promoting your products effectively to the foreign customers of the future.
How it works
REDISCOVER
your charm
Through company visit and field research, we gain a deep understanding of your business, passion, and products, and identify what specifically foreign travelers of the future will find most attractive. Based on our industry expertise and proprietary market research, we formulate comprehensive strategy to future-proof your business, and make your existing products and service more appealing for foreign travelers.
- Customer understanding report
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Comprehensive business strategies
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Product appeal and customer satisfaction improvement plan
REBUILD
and innovate
Based on the comprehensive strategy which will meet future demand, and our first stage consulting plan that rediscovers and increase product appeal, we will design and create meaningful and sustainable experiences that will further entice foreign customers. We will conduct a feasibility study, prepare the process plan, and support the actual operation. We strive to formulae a sustainable operational plan based on customer feedback, on-site observation, and implementation review.
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Service program proposal
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Operational plan
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Implementation review
PROMOTE
to the customers of the future
After critically assessing what foreign customers of the future demand, we will create a strategic marketing plan to appeal effectively to these target customers. The plan identifies whom to target, what kind of message, and what type of media we will deploy. We will provide centralized support from content production to communication with foreign media. Our goal is to help you acquire new fans continuously.
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Marketing and PR strategy
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Marketing content production
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Overseas media engagement