GET READY FOR THE FUTURE INBOUND
* Source: Booking.com
FUTURE OF TRAVEL
TRENDS OF SUSTAINABLE TOURISM
IN THE WORLD AND JAPAN
I INTEND TO STAY AT GREEN ACCOMMODATION WHEN LOOKING AT THE YEAR AHEAD
researched by booking.com
Percentage of global travelers who intend to stay at least once in an eco-friendly or green accommodation when looking at the year ahead.
* Source: Booking.com, Tricolage, Inc.
The Partnership for Global Sustainable Tourism Criteria was formed ...
The GSTC Global Sustainable Tourism Council (GSTC) was officially established ...
The Sustainable Development Goals (SDGs) were adopted ...
Japanese Prime Minister Abe established the SDGs Promotion HQ in Japan ...
Prime Minister Abe launched the “SDGs Models of Local Governments” project ...
Kamaishi City in Iwate Prefecture became the first city in Japan to be selected as one of the 100 most sustainable tourist destinations ...
Japan Tourism Agency, Tricolage, Inc., and several other companies from Japan became official members of the GSTC ...
The Japan Sustainable Tourism Guidelines (JSTS-D) was issued ...
The SDGs are intended to be achieved by the year 2030
For Ryokan, Hotels, DMO, Local governments, Craftsmen, and
All other businesses that welcome foreign visitors
Are you ready for it?
How do I meet the new demands of future travelers?
How can I make my brand and products more sustainable?
I want to not only innovate more client experiences but also need to learn operational know-how…
I want to attract more foreign customers to my brand and products…
See the Future of Travel more clearly, and let us help you to Future Proof your business today
rediscover your appeal
We are your fans.
Like you, we want more people to become your fans.
So, please tell us more about yourself, your passion, and your business.
From our objective standpoint, and foreigners’ angle, we want to share with you what the foreign travelers of the future find most attractive in their eyes, help you rediscover your products’ unique charm, and highlight these appeal most effectively to your future clients.
rebuild and innovate
We respect traditions, and we also create new things.
Our company name, Tricolage, is inspired by the French word Bricolage, which means “to make something new out of something existing.”
In the New Normal, travelers of the future are looking for a new kind of travel experience. We want to help you rebuild your appeal and improve the customer journey, by innovating new, meaningful and sustainable activities, products and services.
promote to the customers of the future
Do you know the word "tourism learning"?
This is about getting travelers to learn about their destinations before and after their trip ("A new concept of TOURISM INDUSTRY" Keisuke Murayama, 2020).
You may think “learning” is too much.
However, tourism learning can convey a much deeper appeal and provide a more meaningful customer experience.
Learning can make travelers your real fan.
We want to increase your fans through providing tourism learning and promoting your products effectively to the foreign customers of the future.
How it works
Through company visit and field research, we gain a deep understanding of your business, passion, and products, and identify what specifically foreign travelers of the future will find most attractive. Based on our industry expertise and proprietary market research, we formulate comprehensive strategy to future-proof your business, and make your existing products and service more appealing for foreign travelers.
- Customer understanding report
Comprehensive business strategies
Product appeal and customer satisfaction improvement plan
Based on the comprehensive strategy which will meet future demand, and our first stage consulting plan that rediscovers and increase product appeal, we will design and create meaningful and sustainable experiences that will further entice foreign customers. We will conduct a feasibility study, prepare the process plan, and support the actual operation. We strive to formulae a sustainable operational plan based on customer feedback, on-site observation, and implementation review.
Service program proposal
to the customers of the future
After critically assessing what foreign customers of the future demand, we will create a strategic marketing plan to appeal effectively to these target customers. The plan identifies whom to target, what kind of message, and what type of media we will deploy. We will provide centralized support from content production to communication with foreign media. Our goal is to help you acquire new fans continuously.
Marketing and PR strategy
Marketing content production
Overseas media engagement